World Environment Day - Making Beauty Sustainable

Making Beauty Sustainable

This year’s World Environment Day theme is beat plastic pollution. Through the latest research and innovation L'Oréal has developed new technology and created key collaborations to reduce the waste caused from the beauty industry.

Research and innovation are at the core of L'Oréal's strategy. As part of L'Oréal’s sustainability programme, Sharing Beauty With All, L'Oréal began the profound transformation, across every area of our organisation, in order to help L'Oréal adapt to the great changes we see in our world. Sharing Beauty With All is a fundamental pillar to our transformation and we manage our sustainability goals with the same entrepreneurial spirit and the same ambition as our business goals. Through the development of new technology and collaborations, L'Oréal is committed to reducing the overall enivironmental footprint of its products.

Sustainable Product Optimisation Tool (SPOT)

Developing our products is at the heart of reinventing our practices. Achieveing our goal to improve the environmental or social profile of new products that we put on the market requires a radical paradigm change. In 2017, 100% of new or renovated products were assessed through our product assessment tool SPOT (Sustainable Product Optimisation Tool). SPOT is a unique and innovative evaluation tool developed by L'Oréal to assess the overall footprint of a cosmetic product, over every aspect of the product life cycle.

The American magazine, Fast Company recently announced SPOT was among the finalists in the magazine’s 2018 World Changing Ideas Awards, which honours businesses, policies, projects, and concepts that offer innovative solutions to the issues faced by humanity. SPOT has now been implemented across all L'Oréal brands and is completely integrated in the design and launch process for all new products. As pioneers in this initiative, this is only the first step, our future ambition is to make this information accessible to consumers so that they can make completely informed choices.

Sustainabile Packaging Initiative CosmEtics (SPICE)

L’Oréal wants to work more effectively with other members of the cosmetic industry to collectively share any developments in sustainable practices. In May 2018, L’Oréal and sustainability consulting firm Quantis, co-founded SPICE -  a working group created to develop and publish business-oriented methodologies and data to support resilient decision making to improve the environmental performance of the entire packaging value chain.

SPICE now counts 11 members from the cosmetic industry and L’Oréal is proud to be a driving force in these key transformations to shape the future of packaging.

SPICE will make significant progress in three key areas:

1) Guiding sustainable packaging policy development based on robust and harmonised methodology, recognised by the sector.

2) Driving packaging innovation based on objective eco-design criteria to progress towards more sustainable solutions.

3) Meeting consumers’ expectations by improving communication and providing more clarity on the environmental performance of products.

This is a major step forward for the beauty industry and for L'Oréal, it is an opportunity to accelerate our commitment for more sustainable packaging.

Ellen MacArthur Foundation

To reaffirm L'Oréal’s commitment to sustainability, in January 2018, L'Oréal along with 11 other leading brand, retail, and packaging companies including Amcor, Evian, Mars, PepsiCo, The Coca-Cola Company, Unilever and Unilever – together representing more than 6 million tonnes of packaging per year, commited to work with the Ellen MacArthur Foundation towards 100% reusable, recyclable or compostable packing by 2025 or earlier. This is in line with, and a continuation of L'Oréal’s efforts over the past years working towards the continuous improvement of the environmental and social impact of 100% of its new products by 2020, as part of its "Sharing Beauty With All" sustainability program.

About L’Oréal

L’Oréal Australia is part of the L’Oréal Group. L’Oréal has devoted itself to beauty for over 108 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26.02 billion euros in 2017 and employs 82,600 people worldwide. As the world’s leading Beauty Company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.

Research and innovation, and a dedicated research team of 3,885 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal's sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain.

L'Oréal Australia has 28 brands available across all channels nationwide. The business employs over 900 people who work in all states and territories. 


For further media information please contact:
Christine Burke
Communications Director
L’Oréal Australia
Telephone: 0411 142 622
Email: [email protected]