The Professional Products Division distributes its products in salons worldwide. Through its vast array of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service.

Brands available in Australia


L'Oréal Professionnel

L'Oreal Professionnel is a global leader in its market, with an exclusive presence in hairdressing salons. The brands secret is innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

Since 1909 L'Oreal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations. The brand is committed to helping hairdressers in their day to day practice, by improving work conditions, teaching them the latest styling methods and developing servies that showcase their expertise.

L'Oreal Professionnel is also committed to developing high quality, environmentally friendly products.

Kérastase represents the finest in luxury care for hair, setting new standards in professional haircare products distributed through selected salons, where hair is analysed in detail and the whole process becomes a ritual of beauty and well-being.

The brand meets the expectations of women thanks to L'Oreal advanced research which has selected its most advanced technology for the Kerastase Collection. Kerastase's products are unique, avant-garde formulas with innovative ingredients. Women look to Kerastase for the ultimate in hair care.


Redken is known for providing inspiring, fashion-forward and innovative products and services, with an industry-leading education platform. For over 50 years Redken, the leader in the US market, has brought New York City style and creative to the worldwide salon community with a commitment to help every salon professional "learn, earn and live better".

Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdressing Jheri Redding, Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. In 1993 L'Oreal acquired Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is still known as a trendsetting urban brand and is a global leader in professional haircare products and services.

Matrix, the #1 American professional brand in the world empowers hairdressers all around the world with accessible innovation and education that are on the cutting edge. With innovative and smart products, Matrix allows hairdressers all over the world to share the American dream and imagine all they can be!

Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Syndell MIller. They wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. At the forefront of salon education, Matrix helps professionals build on and improve their skills with state of the art training programs. One of the industry's largest teams of educators partner with colourists and salon owners to transform looks and tranform lives.

Pureology, the specialist in caring for colour-treated hair, has gained a devoted following through its exclusive ZeroSulfate shampoos, powerful AntiFadeComplex, and a commitment to sustainability. Acquired in 2007, the brand enjoys huge success in the United States, and is growing strong globally.

Pureology began with a simple idea, to create the very best care for colour-treated hair. Since it was founded in 2001, the brand has become the #1 in colour care in the US and has inspired a devoted following with its promise of Long Lasting Haircolour Guaranteed. Created specifically for professional colourists and their clients, Pureology is a brand unlike any other. Highly concentrated ZeroSulfate shampoos are entirely free of colour stripping ingredients, with the exclusive AntiFadeComplex helps colour treated hair retain its fresh-from-the-salon vibrancy with every use.

Shu Uemura
Shu Uemura Art of Hair is the pinnacle of Japanese luxury. Mirroring the traditional Japanese tea ceremony, the brand offers a beauty ritual for the hair. Built around the philosophy of Mr Shu Uemura and his experience in the field, the company supplies haircare and styling products to the finest of salons, drawing on rare, natural ingredients magnified by science.

Shu Uemura Art of Hair is a haircare brand with exceptional treatments, shampoos and styling formulas, all designed with rare ingredients and precious oils such as camellia oil, musk rose oil and argan oil.