The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels – supermarkets and pharmacies. These brands offer a wide range of colouring products, hair care, makeup and skin care.

Brands available in Australia

L’Oréal Paris is a truly global brand with many internationally renowned products. For most, the name L'Oreal is immediately evocative of the brand's signature phrase "Because I'm Worth It", the concept behind the legendary advertising campaign for the Superior Preference hair colour launched in 1973. Today, it represents the essence of the L'Oreal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.

As the biggest beauty brand in the world, L'Oreal Paris has an unparalleled commitment to technology, research and innovation, providing ground-breaking, high-quality products for women and men of all ages and ethnicities. The brand encompasses the four major beauty categories - hair colour, cosmetics, hair care and skin care.


For more than 100 years, Garnier has been creating innovative and accessible cosmetics to cover multiple beauty needs. Garnier is expert in both hair and skin, a brand naturally powered by active ingredients that enhance, helping both women and men be the best version of themselves.

Today, Garnier is the 2nd largest brand in L’Oreal group and is sold in more than 64 countries. Its driving force lies in its dynamic spirit and strong optimism, the brand is youthful, fun and full of life.




Maybelline New York is the number 1 cosmetics brand in the world and also in Australia. Founded in 1915 and acquired by L'Oreal in 1995, Maybelline New York is the makeup brand that captures New York's energy, edge and style to inspire all women to define their beauty, expres themselves and make their mark.

By combining technologically advanced formulations with on-trend expertise, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman. Maybelline is avaialble in over 100 countries worldwide.


NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolised beauty and power, is known for high quality, professional makeup at accessible prices. A leader in the global colour cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal, and on-trend cosmetics, NYX Professional Makeup is a must-have among beauty lovers and professional makeup artists. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores, as well as on NYX Professional Makeup is available in selected Priceline Pharmacies and Target across Australia, as well as its own stand-alone store at Pacific Fair, Queensland.


essie is America's nail salon expert and an iconic brand that allows women all over the world to express themselves with unique and whimsical colour names. The brand was founded in 1981 and acquired by L'Oreal is 2010.

essie is obsessed with colour and offers "ahead of the trend" shades. With unbeatable, professional quality, essie nail polish sets the standards for celebs and women around the world alike!