RESEARCH IS IN L’ORÉAL’S GENETICS
L’Oréal has always made major investments in research and puts cosmetic innovation at the very center of its model for growth. With over 130 molecules developed over the past 40 years, the group is exceptional in its ability to patent major active ingredients well in advance of competitors. L’Oréal has organised its Research and Innovation around six regional platforms (Europe, United States, Japan, China, Brazil, India). In each major region of the world, these poles integrate the activities of research, "development expertise" and "market fundamentals". Their mission is also to understand the habits, needs and criteria for preferences of local populations where beauty is concerned. Thanks to this interaction between research and marketing, L’Oréal is able to offer cosmetic products that are adapted to different skin types, hair types and cultures.
See the map of L’Oréal's global Research and Innovation locations
A RICH AND DIVERSIFIED BRAND PORTFOLIO
L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics: hair care, coloring, skin care, make-up and perfume. Very complementary, these brands are managed within the group by divisions that each have expertise in their own distribution channel. This organisation is one of L’Oréal's major strengths. It makes it possible to respond to the every consumer's expectations according to his or her habits and lifestyle but also to adapt to local distribution conditions, anywhere in the world.
AN INTEGRATED PRODUCTION MODE
L’Oréal made the decision to integrate its production facility and has 41 factories across the world that produce nearly 90 % of the units of cosmetic products sold.
A guarantee of quality and traceability, this model makes it possible to reduce risks and optimise the industrial tool. A single unit, the Operations Division, steers worldwide production and product distribution. It unites 7 lines of business − purchasing, packaging, production, quality, logistics, environment, hygiene and safety − and it oversees the whole production chain, from purchasing raw materials to product delivery.
To become more responsive and adapt to the specifics of local markets, the industrial tool is spread out over five major geographical zones. This proximity reduces the distance that separates consumers from the factories and ensures them access to products at the best possible price. The group also bases its industrial success on its exacting criteria in the selection of suppliers with whom it creates long-term partnerships and joint ventures for innovation.