L’Oréal Australia – Silver Sponsors of White Ribbon – committed to ending violence against women

L’Oréal Australia is proud to announce we are now Silver Sponsors of White Ribbon - helping to support the work White Ribbon does to end men’s violence against women. As a company focussed on building the confidence of women and whose mission is Beauty for All, L’Oréal Australia believes strongly in developing a nation that respects all women and allows them to live in safety, free from all forms of abuse.

Gender equality is a primary focus for L’Oréal Australia and we have worked hard to develop a culture where both women and men can thrive. In 2015, we were the first Australian company to receive EDGE (Economic Dividends for Gender Equality) certification which is the leading global assessment methodology and business certification standard for gender equality, and recently the L’Oréal Group was ranked Number 1 worldwide by Equileap for our commitment to women’s empowerment and gender balance in leadership & the workforce.

Through our support of White Ribbon we hope to highlight the importance of stopping violence against women before it happens. We want to make a positive contribution to changing behaviours, reframing masculinity and creating a cultural shift that leads us to a future free from men’s violence against women.

“The work White Ribbon does in Australia is vitally important to changing societal attitudes and behaviours, and we are pleased to be able to support this cause. As a male leader of a large Australian company, I am standing up, speaking out and acting to end men’s violence against women,” Rodrigo Pizarro, Managing Director, L’Oréal Australia.

“The safety of our employees is a key part of our work in this space. In addition to our sponsorship of White Ribbon, L’Oréal we are strengthening our policies and procedures to ensure our workplace has strong expectations and practices which demonstrate our commitment to ending men’s violence against women,” Amber Kristof, HR Director, L’Oréal Australia.

L’Oréal Australia’s Silver Sponsorship will help White Ribbon deliver programs and campaigns to engage men to make women’s safety a man’s issue too.

About White Ribbon

White Ribbon Australia (White Ribbon), as part of this global movement, aims to create an Australian society in which all women can live in safety, free from violence and abuse. White Ribbon works through a primary prevention approach understanding that men are central to achieving the social change necessary to prevent men’s violence against women. We engage men to stand up, speak out and act to influence the actions of some men and demand change. White Ribbon is dedicated to ensuring men are active advocates for changing the social norms, attitudes and behaviours that are at the root of men’s abuse of women. Through education, awareness-raising and creative campaigns, preventative programs and partnerships, we are highlighting the positive role men play in preventing men’s violence against women and enabling them to be part of this social change.