L’Oréal Australia supports the work White Ribbon does to prevent and respond to violence against women.
On White Ribbon Day Friday 25th November, our employees are standing up, speaking out and acting to help stop domestic violence.
L’Oréal Australia stands up to support White Ribbon Australia as part of its 2016 Citizen Day
On Friday 20th May, over 300 L’Oréal Australia employees will volunteer across Australia to support White Ribbon, the world’s largest movement of men and boys working to end men’s violence against women and girls, promote gender equality, healthy relationships and a new vision of masculinity.
Federation Square, Melbourne
Friday 20th May, 10.00am - 3.00pm
In Melbourne, L’Oréal Australia and White Ribbon will take over Federation Square between 10.00am - 3.00pm, with employees helping to raise awareness for the White Ribbon Campaign. Staff members will be working to engage the public and encourage people to take the White Ribbon Oath, sell merchandise to raise much needed funds and undertake administrative tasks that help White Ribbon continue their critical work in the community. L’Oréal Australia will also be offering beauty services for the public, with all money donated going to White Ribbon.
The volunteer activities form part of the L’Oréal global movement, Citizen Day. L’Oréal’s Citizen Day was launched internationally in 2010 with the aim of further demonstrating L’Oréal’s commitment to social responsibility during one day of collective voluntary action by its employees. In 2015 over 25,000 employees participated in Citizen Day worldwide.
The day is a focal point on the L’Oréal calendar and its employees are passionate about the help they can provide to those in need. “L’Oréal Australia is proud to support the incredible work White Ribbon does to empower women and men in our community to speak out about this issue. The cause aligns very well with our mission of Beauty for All and building self-confidence, and we are looking forward to partnering with White Ribbon for our Volunteer Day and beyond,” says Rodrigo Pizarro, Managing Director L’Oréal Australia & New Zealand.
About White Ribbon
White Ribbon Australia (White Ribbon), as part of this global movement, aims to create an Australian society in which all women can live in safety, free from violence and abuse. White Ribbon works through a primary prevention approach understanding that men are central to achieving the social change necessary to prevent men’s violence against women. We engage men to stand up, speak out and act to influence the actions of some men and demand change. White Ribbon is dedicated to ensuring men are active advocates for changing the social norms, attitudes and behaviours that are at the root of men’s abuse of women. Through education, awareness-raising and creative campaigns, preventative programs and partnerships, we are highlighting the positive role men play in preventing men’s violence against women and enabling them to be part of this social change.